The term special interest tourism has traditionally been used for those forms of tourism which focus on activities which attract a small number of highly dedicated visitors. This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and. Unlike mass tourism which takes place in familiar and predictable environments, niche or special interest tourism relies on new destinations or activities to meet. The only book to provide an integrated picture of specialityniche tourism as a whole examines one of the fastest growing areas of the tourism sector looks at a vast array of. Introduction to special interest tourismniche tourism special interest tourism. Tourism new zealands marketing to special interest sectors aims to inspire high value visitors to put new zealand at the top of their holiday list. It has a comprehensive theoretical framework, and discusses initiatives, policies and.
Niche tourism ebook by marina novelli rakuten kobo. This can include unusual hobbies, activities, themes or. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and micro niche area. The international travel college of new zealand 3 definitions of special interest tourism a counterpoint to mass tourism a set of practices that differentiates tourists greater opportunities a more meaningful set of experiences for tourists meeting specific needs, motivations and interests also referred to as niche.
A more mature travelling public is increasingly seeking experiences which satisfy a whole spectrum of interests. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. Ralf buckley and lynn minnaert and ade oriade and dallen timothy and allan watson and carol southall and nazia ali and glen croy and steven rhoden and alison caffyn and richard benfield and chengfei lee. This book approaches the topic from the perspective of both supply and demand, and addresses the complexities now inherent in this area of tourism.
This book provides an integrated picture of speciality niche tourism as a whole looking at both the macro and micro niche area. Niche tourism focuses on the consumer market segments interests and travel desires making. Its helpful to be able to imagine a range of special interest tourism categories, though. English for international tourism intermediate teachers book. A recent cabi book looks at special interest tourism sit, and includes chapters on fifteen different interests that tourists pursue as a major part of their holidays. These may be relatively unusual hobbies or activities which are practised by only a few people. For example, cultural and naturebased experiences which both assume many different forms and encompass multiple niches are highly significant and complementary market forces in their. In this case, tourism is undertaken to satisfy a particular interest or need. A particular need or interest is addressed in the special interest tourism sector. Special inte rest tourism that alternative to the general. This may be a nobrainer, but target the people who have a special interest in your product or asset.
Special interest tourism incorporates various sectors such as regional, urban. A lay perspective on food and wine tourism might suggest that food and drinks have always been a part of the tourism experience. Not one specific interest is bringing that tourism to that particular place. The tourism patterns previously highlighted have led to the rise of what is commonly recognised as special interest tourism see also hall, c. One of these that we shall look at now is dark tourism. Accordingly, there is a need for new tourism products, services and experiences that cater to these markets. Elsevier butterworthheinemann niche tourism examines one of the fastest growing areas within the tourism sector.
It has been proposed that sit consists of four main experiences. Points to remember these categories overlap in many cases. A macroniche can be defined as a niche that has a larger consumer interest segment such as rural to. Special interest tourism categories linkedin slideshare. Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest.
Niche tourism 55 aims and objectives in this lesson students will. The first book on the topic was compiled by weiler and hall. Special interest tourism niche tourism is defined as the provision of customised leisure and recreational experience, experiences driven by the specific expressed interests of individuals. At its most basic, special interest tourism is leisure travel where the activity of interest dominates and directs destination selection. The tourism consumption process has become increasingly based on an advanced level of. The importance of special interest tourism in terms of social, cultural and environmental perspective is discussed in this theoretical study. Mass tourism can be described as the most diversified group of people going to a place for so many different appeals. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activitybased tourism.
Pdf management of special interest tourism in terms of. The concept of niche tourism has emerged in recent years in counterpoint to what is commonly referred to as mass tourism. Introduction to special interest tourism niche tourism. This is the only book to provide an integrated picture of specialityniche tourism as a whole. Special interest tourism and niche tourism uk essays. Tapping into niche market tourism break the ice media. For some, art tourism is a subdivision under cultural tourism, but because of its growing vastness, it has become a niche aspect of travelling. Special interest tourism is growing rapidly due to a discerning and heterogeneous travel market and the demand for more focused activity or interestbased tourism experiences. Special interest tourism sit is the provision of customised tourism activities that caters to the specific interests of groups and individuals. This book provides an integrated picture of specialityniche tourism as a.
Niche tourism is divided into the following broad segments. Special interest tourists have specific interestbased motivations for travel, with that interest the primary focus of the holiday and the main driver of destination choice. Sometimes referred to as niche or contemporary tourism, this book provides a complete introduction to the study of special interest tourism for students. This book provides an integrated picture of specialityniche tourism as a whole looking at both the macro and. The term special interest tourism can be misleading, because often it is used in the context of visitor interests that in reality are of wider mainstream or major not minor or specialist market interest. Sangay is constantly erupting, is very unpredictable and tour guides refuse to. Cycle tourism may involve aspects of green tourism, rural tourism, travelling for health and wine and food tourism. Special interest tourism concepts, contexts, and cases request. Niche tourism examines one of the fastest growing areas within the tourism sector.
This niche of tourism can be observed when people travel to a destination to engage in activities related to art such as museums, special events related to art, dance and book festivals, etc. This is then extended into the idea of niche tourism products and niche tourism markets. Special interest tourism, 3rd edition cambridge scholars publishing. This book provides an integrated picture of specialityniche tourism as. Indeed, that is true, but accounts suggest that it was not until the early to midnineteenth century, with the invention of the restaurant and the commodi. It implies a more sophisticated set of practices that distinguish and differentiate tourists. This book approaches the topic from the perspective of both supply and demand, and has a clear, userfriendly structure. In the 5th edition of his book marketing tourism in south africa, richard george identified 20 distinct special interest or niche tourism groups, and weve. This essay will be focusing in three sectors of the niche tourism, gastronomy. Significant conceptual work by brotherton and himmetoglu distinguishes special interest tourists activity focused from general destination focused and mixed interest tourists. Special interest tourism stylus publishing bookstore. Novelli 2005 discusses how the term niche tourism is largely borrowed from the term niche marketing which refers to how a specific product can be tailored to meet the needs of a particular audience or market segment. Special interest tourism is one of the fastest growing segments within the tourism industry. Many individuals wish to experience an authentic feel of cultural or social environments.
Special interest tourism is a niche but sustainable tourism. The world tourism organization defines tourism more generally, in terms which go beyond the common perception of tourism as being limited to holiday activity only, as people traveling to and staying in. Niche tourism focuses on the consumer market segments interests and travel desires making the destination more attractive and marketable. Special interest sectors, such as golf tourism or cycling tourism, refers to activities that have both a high personal appeal to travellers and can be the main reason for why they choose a certain. When youre creating an audience for facebook ads, choose target interests that align with the niche market. This book focuses on soft special interest tourism 4. In a globalising world of increasing sameness, niche tourism represents diversity and ways of marking difference. Special interest is determined that a large number of the overall tourist are in a particular place for a common interest, event, or activity. Niche tourism 1st edition marina novelli routledge book.
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